Invalidating an Assumption Generates Learning

The idea for what to build next is a guess. It can be an educated guess, based on market research, competitor analysis, customer feedback and so on. In essence, Future work is an option, whose value has some quantity (within a cone of uncertainty), but the means to extract that value is unknown.

Should the team choose to exercise this option, they can then Experiment towards a goal. As part of experimentation, identifying assumptions and seeking to validate - or invalidate - provides better clarification of user needs and aligning future product direction to those needs. We know that Fast feedback improves quality.

A negative result is as useful as a positive result by providing: